Lizzie is the co-founder of Seklab and a certified specialist in color, image, and body analysis—having trained at three prestigious institutions in Korea. With academic roots in psychology and education, she fuses technical rigor with genuine empathy, ensuring every session is as insightful as it is supportive. Growing up in a family of beauty professionals, Lizzie’s understanding of personal aesthetics and makeup artistry runs deep. She launched Seklab to fill a critical gap in New York City’s color-analysis scene—particularly for people of color—and has since guided over 4,000 clients toward palettes that celebrate their unique tones and styles. For Lizzie, the heart of a great consultation is trust, clear communication, and a warm, client-first approach. When she’s not empowering clients in the studio, you’ll find her exploring new travel destinations, savoring wine tastings, curled up with her cat, or listening to K-pop.

Hayley is a color consultant and visual artist who helps individuals craft a distinctive visual identity through the transformative power of color. Raised in trend-setting Seoul and now based in New York City, she partners with rising artists, creatives, and culture-shapers—always one step ahead of what’s next. With roots in high-fashion styling and formal fine-art training, Hayley brings equal measures of instinct and insight to every session. Her sharp, imaginative guidance empowers clients to express themselves clearly and confidently through color—making each palette feel both exciting and practical, like strategic personal branding for your look and vibe. When she’s not consulting, Hayley immerses herself in the city’s creative pulse: gallery-hopping in Chelsea, discovering underground music venues, and scoping out the hottest bars. Her life and work blur together—each feeding the other—to keep her vision fresh, bold, and unmistakably her own.

Grace was born and raised in New York and brings a strong background in beauty to her work as a Personal Color Consultant. Her passion for makeup and fashion started at a young age and later deepened through her experience at Sephora, where she honed her understanding of color theory, undertones, and client-focused shade matching. Grace has a warm and inclusive approach, ensuring every client feels comfortable, supported, and confident in their personalized palette. In addition to consulting, Grace is also an accomplished musician. She graduated from Berklee College of Music with a focus in vocal performance, songwriting, and production, and continues to write and release music as part of her creative career. Outside the studio, Grace enjoys reading, gaming, exploring new restaurants around NYC, and spending time immersed in music.

Jenny holds a BFA from the School of Visual Arts in New York City—where she built a solid foundation in color theory, aesthetics, and the art of storytelling. This blend of technical mastery and narrative sensitivity shapes her thoughtful, client-first approach to every consultation. Personable, on-trend, and deeply considerate, Jenny offers inclusive guidance that celebrates the beauty of every skin tone. She believes color analysis is more than rules—it’s a tool for self-confidence and creative expression. With a sharp eye for makeup, she helps clients enhance their features using shades that feel both effortless and uniquely them. When she’s not crafting palettes, you’ll find her thrifting for hidden gems, sewing up new projects, or catching the latest Broadway musical. A proud Shiba Inu mom, she’s always on the hunt for the city’s best eats alongside her newlywed husband.

With a background in performance, Kate brings an artistic eye and a deep appreciation for storytelling to every consultation–and a guaranteed laugh or two! Whether it is in the studio or on the stage, Kate lives a life fueled by her passion for human connection and self-expression. Before moving to New York City, Kate studied at the University of Michigan where she received her Bachelors in Fine Arts. She has always had a love for the visual, creative, and performative arts, and is grateful for the incredible education she received at such a prestigious institution. Kate loves guiding her clients through the color analysis process, because self-expression should be fun, not stressful! When working with Kate, clients will enter a space where they can explore their personal style with confidence, authenticity, and joy. Outside of the studio, Kate can often be found strolling through Manhattan’s endless parks, trying out new restaurants, or belting out a tune at local jazz clubs. She's all about savoring the little moments and soaking in the city's vibrant energy!

Lily is the co-founder, business manager, and event director at Seklab—bringing a rigorous corporate background in finance, technology, and consulting to every aspect of the studio. She ensures that behind the scenes, Seklab operates with seamless precision: from optimizing internal systems and vendor partnerships to orchestrating flawless collaborations and events. A lifelong beauty enthusiast, Lily’s passion for skincare, makeup, and fashion informs her strategic approach: she’s always looking for ways to integrate technical innovation—into the world of personal color and body analysis. When she’s not fine-tuning operations or planning your next event, you’ll find Lily traveling to uncover emerging market trends, conducting hands-on research, indulging in retail expeditions, or perfecting her own skincare routine.